DONOR-CENTERED™ FUNDRAISING
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NEW SEMINAR!
Communication is the Ask
A Cygnus seminar presented by Penelope Burk
How to raise more money using
Donor-Centered™ Communication
As it gets harder to acquire more donors the sustained loyalty of your existing supporters becomes increasingly important. Intriguingly, donors themselves say that their decisions to give again and give more generously are influenced more by what not for profits tell them when they are not asking for money, than by solicitations. But, in a world where your donors are bombarded with everyone else's information, how can you grab their attention and be confident that they are hearing your message?
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 Full participation in Communication is the Ask: How to raise more money using Donor-Centered™ Communication is applicable for 3.75 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. |
