Communication is the Ask
A Donor-Centered Fundraising® Seminar
How to raise more money using
Donor-Centered™ Communication
WHY
COMMUNICATION IS THE ASK
is essential for the times
As it gets harder to acquire more donors, the sustained loyalty of your existing supporters becomes increasingly important. Intriguingly, donors themselves say that their decisions to give again and give more generously are influenced more by what not for profits tell them when they are not asking for money, than by solicitations. But, in a world where your donors are bombarded with everyone else's information, how can you grab their attention and be confident that they are hearing your message?
WHAT
this seminar is about
COMUNICATION IS THE ASK offers practical advice on how to connect more effectively with donors in an age of information overload. Developed from Penelope Burk's groundbreaking research on the causes of and remedies for high donor attrition, COMMUNICATION IS THE ASK explains what donors need to know and explores how not for profits can become masters of their own messages. This energetic, half-day seminar leads delegates through a hands-on, creative experience on selecting, shaping and delivering information to secure and sustain a competitive edge.
WHO
should attend this seminar
fundraisers
communications staff
writers
fundraising and marketing managers
marketers
not for profit decision-makers
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DCF Seminar Agenda
DONORS ON THE MOVE
How donors are changing how they give, and why Donor-Centered™ Communication is your competitive advantage
WHAT DONORS WANT TO KNOW
Why selling your brand only works once and how measurable results and news trump all other communications;
how to talk to your CEO and Board about restricted vs unrestricted giving
COMMUNICATION CHALLENGES
Why donors are drowning in a sea of information and how you can persuade your colleagues to reduce their
communications to your donors; how to edit without losing your story’s appeal; finding a satisfying
balance between intellectual and emotional copy
PRINT COMMUNICATION
Vibrant newsletters that get read; how to bring moribund annual reports back to life; how to write headlines that
draw donors in
ELECTRONIC COMMUNICATION
Why e-communication is so much more than just online giving; what donors want to see on NFP websites…and
what we give them instead; emails that get read; what donors are looking for when they land on your homepage
INTEGRATION
How to pull it all together in a customer-service approach to donor communication; taking Donor-Centered™
Communication to the next level
WORKSHOP SCHEDULE:
The seminar includes a light breakfast and refreshments
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